Angelica Peralta | Digital Marketing Consultant

Projects

A Winter’s Night Dream

for Plaza Vendome – Ecuador

A WINTER NIGHT DREAM” IS A TWO-PART HOLIDAY CAMPAIGN CRAFTED TO ELEVATE LUXURY WATCHES AND FINE JEWELRY THROUGH A MAGICAL, CINEMATIC WINTER NARRATIVE. THE CONCEPT TRANSFORMS EACH PIECE INTO A PROTAGONIST WITHIN AN ENCHANTING SNOWY WORLD—MERGING ELEGANCE, FANTASY, AND FESTIVE SPIRIT.

A Lifetime of Love

Brand: Plaza Vendôme

Category: Luxury Jewelry & Watches

Duration: April 15 – May 12, 2024

Role: Marketing & Digital Operations Lead

Campaign Overview

Objective

To increase brand awareness, drive boutique and e-commerce sales, and strengthen emotional brand connection during Mother’s Day through an integrated luxury campaign.

Concept

“A Lifetime of Love” celebrates the unconditional bond between mothers and children, positioning each Plaza Vendôme piece as a timeless expression of gratitude, elegance, and emotional value.

My Responsibilities

  • Led end-to-end campaign planning and execution
  • Oversaw photo shoot production, including:
    • Sample coordination (jewelry, watches, apparel)
    • Physical handling, logistics, and security of high-value pieces
    • Model, props, and production budget management
  • Coordinated on-site production days, timelines, and creative execution
  • Managed digital asset creation for e-commerce, CRM, and paid media
  • Executed multi-channel digital strategy across social, CRM, web, and Google Ads
  • Coordinated in-store activations and client experience initiatives

This directly supports Digital Operations, E-Commerce, Media, and Marketing roles.

Gallery

Valentine’s Day Campaign

  • Brand: Plaza Vendôme
  • Category: Luxury Watches & Jewelry
  • Market: Ecuador
  • Campaign Type: Seasonal / Valentine’s Day
  • Assets: Still Life + On-Model Photography, Social Media

Gallery








Campaign Overview





For Valentine’s Day, I led the creative production and execution of a seasonal campaign for Plaza Vendôme, highlighting luxury watches and jewelry through a modern, emotional, and visually elevated narrative. The campaign focused on love, elegance, and timeless gifting, aligning with luxury brand aesthetics while remaining commercially strong for digital channels.





My Role & Responsibilities





Campaign Lead – Digital & Creative Operations





• Led end-to-end photoshoot production, from concept to final asset delivery





• Managed sample coordination and logistics, including watches, jewelry, and wardrobe for models





• Coordinated physical handling of luxury pieces (pulling, tagging, transporting, on-set control)





• Oversaw photo studio operations and on-set execution





• Managed shoot timelines, schedules, and production calendars





• Coordinated models, props, and budgets, ensuring efficient use of resources





• Collaborated with photographers, stylists, and creative teams to ensure brand consistency





• Delivered final assets for social media, digital marketing, and e-commerce use





Creative Direction





The visual concept paired soft pink tones, floral elements, and tactile compositions to evoke romance and femininity, while maintaining a clean, premium look aligned with luxury watchmaking. The styling emphasized intimacy and gifting moments, ideal for Valentine’s Day storytelling.





Channels & Usage





• Social Media (Instagram feed & stories)





• Digital Marketing Campaigns





• E-commerce visual assets





• Seasonal brand content





Skills Demonstrated





• Sample coordination & luxury logistics





• Photo studio & shoot operations





• Hands-on handling of high-value products





• Timeline & production management





• Asset organization & delivery readiness





• Creative production for luxury brands










My experience sits at the intersection of luxury brand storytelling, digital execution, and hands-on operational excellence. Across campaigns, e-commerce, and photo production, I have led projects from concept to delivery—managing logistics, timelines, assets, and cross-functional teams to ensure every detail meets the highest brand standards.





Working within the luxury space in Ecuador, and collaborating closely with regional and international partners, has shaped my ability to think globally, execute locally, and adapt quickly within complex, fast-paced environments. From coordinating high-value samples and photo shoots to supporting digital campaigns and e-commerce initiatives for renowned luxury brands, I bring both strategic thinking and practical, on-the-ground execution.





I am motivated by roles where creativity, organization, and precision meet—where strong operations enable powerful brand storytelling. I am excited to bring my international perspective, operational rigor, and passion for luxury to a global organization, contributing to exceptional digital experiences and continued brand growth.